How to rank higher on Google Maps
Google says local results are based mainly on three things: relevance (how well your profile matches the search), distance (how far you are from the searcher) and prominence (how well known and well reviewed you are). To rank higher on Google Maps, complete and verify your Google Business Profile, choose the right primary category, collect steady reviews, and back it up with a website that confirms your services and service area.
Relevance: tell Google exactly what you do
Pick the most specific primary category that fits, add secondary categories only where they're true, list every service, and write a description in plain language.
Your website should have a page for each main service, and your profile should link to the page that matches it best.
Distance: you can't move, but you can be clear
You can't change where a searcher is standing, but you can make sure Google knows exactly where you are, or which towns you serve if you travel to customers. List real service areas, not the whole state.
Prominence: reviews, links and mentions
Ask every happy customer for a review, with a direct link, soon after the job. Reply to every review, good or bad.
Get listed accurately in the main directories, and earn mentions from local organisations, sponsors and news.
A practical checklist
- Verify the profile under your real business name (no keyword stuffing; Google can suspend for it).
- Set accurate hours, including holiday hours.
- Add real photos of your work, team and location regularly.
- Post updates and offers.
- Make sure your name, phone and address match everywhere online.
- Track your positions monthly so you know what's working.
Want help with this? See our google business profile service and Local SEO, or ask for a free site review.
Steven Wilson builds websites and runs local SEO for East Texas businesses at Garnet Web Works, and founded the video and social agency Garnet Digital Marketing.