Does a small business need a website, or is a Facebook page enough?
A Facebook page is useful, but it isn't a replacement for a website. A website is what Google and AI assistants rely on to understand what you do and where, it's the page your Google Business Profile links to, it ranks for specific service searches, and it's a platform you own and control. Most local businesses do best with both: a website as the home base and social media to stay in front of people.
What a website does that Facebook can't
- Rank on Google for specific searches like "emergency plumber in Conroe". Social pages rarely do.
- Give AI assistants clear, structured facts about your business to quote.
- Hold one page per service and area, with prices, photos and FAQs organised the way customers search.
- Stay yours. Platforms change their rules and reach; your domain doesn't.
What social media does better
- Keeps you in front of people who already know you.
- Shows personality, behind-the-scenes work and quick updates.
- Spreads by sharing, which a website doesn't.
The simple setup that works
A fast website with service and area pages, a verified Google Business Profile that links to it, and social profiles that link back to the website. Everything describes the business the same way.
Want help with this? See our website design service and AEO (AI search), or ask for a free site review.
Steven Wilson builds websites and runs local SEO for East Texas businesses at Garnet Web Works, and founded the video and social agency Garnet Digital Marketing.